Providing much-needed information for that vast gardening audience in warm temperate, subtropical and tropical climates, subTropical Gardening will be keenly missed by its many fans. With so many house and renovation magazines now only providing minimal, low-level and dumbed-down gardening content, the loss of another well-researched and expert-written gardening magazine says a lot about the new media landscape.
As this new media landscape has developed over the past 10 years, gardening publishers have seen an increasing portion of nursery and garden industry advertising dollars go to PR and marketing companies or into the gardening product companies’ own websites and social media. The PR companies are constantly pushing for free marketing opportunities in the surviving publications. And gardeners don’t seem to mind that much of the online content they’re now reading is advertorial rather than editorial and directing them into buying just one company’s products.
Editor of subTropical Gardening magazine Paul Plant says:
“Regretfully the lack of industry support (advertising) was the key reason we were forced to close down the print production. The costs of graphic production, printing and posting continued to rise but advertising support collapsed. Many companies now appear to be increasingly investing their advertising budgets in their social media presence.”
During its 12 year run, subTropical Gardening has had over 60 contributors, including many from interstate and overseas, and won several awards including 2012 and 2014 Most Popular Gardening Publication, and 2011 Award of Merit – for excellence in horticultural media.
The final issue of the magazine (Issue #43) is due out June 2017.