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Reasons for the policy
1. While free product promotion is common in print publications that can charge a magazine cover price to their readers, for online publications like GardenDrum there is no similar option, as there is a continuing and widespread expectation that all web-based information will be provided free of charge. But online publications, especially one as big as GardenDrum, still have costs, such as editorial time, layout, administration and website costs. And the only way to generate income to cover those costs is through paid advertising or sponsorship.
2. Many PR and marketing company writers feel they can easily write about horticulture and gardening but their work is rarely up to GardenDrum’s high professional standards, and it then takes significant editorial time going back and forward trying to get it to a publishable level which costs time and money. Editorial posts on GardenDrum are written either by horticulture industry professionals or those with many years of gardening experience and accumulated knowledge and GardenDrum’s audience has come to expect and rely on that knowledge and credibility.
So while GardenDrum cannot offer your client free promotion, as one business to another, I’m sure you see the necessity of making the income that’s essential for this high quality and independent publication to survive long-term. You and your PR or marketing company is being paid for its work, but if none of that money flows through to publishers, then these high quality avenues for promoting your client’s products will soon cease to exist.
Karen Shaw
curator | editor
gardendrum
